Not for nothing (and maybe I'm hopefully reaching here) but in 2004, just before BMW updated the R1150gs to the R1200gs, Ewan McGregor, Charley Boorman, and the boys set out on Part One (Long Way Round) of their Long Way Round series on the previous 1150gs's. Then, four years later, they rode on the updated R1200gs. Marking a powerful marketing tool for the brand's new boxer model.